Luxury Lab Monday, February 08, 2010

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Luxurious Uncategorized
February 8th, 2010 | Lauren Proctor

The Future of Luxury Wine

Notes from “The Future of Luxury Wine” panel at New York’s Vino2010 conference. (Vinography)

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Luxurious Fashion
February 8th, 2010 | Lauren Proctor

Fluff Flies as Fashion Writers Pick a Cat Fight with Bloggers

They were fashion’s Young Turks: the scant few voices of criticism in a sea of superficiality. But fast forward one season, and fashion bloggers are facing a backlash for falling under the spell of the big design houses they set out to debunk. (Independent)

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Luxurious Social Media
February 8th, 2010 | Lauren Proctor

Benetton’s Latest Social Media Campaign Revisits Augmented Reality

Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls the “new faces of the 21st century.” (FashionablyMarketing.me)

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February 8th, 2010 | Lauren Proctor

Europe Risks Another Global Depression

The entirely pointless G7 meeting this weekend only served to underline the fact that Europe is again entering a serious economic crisis. (The Baseline Scenario)

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Luxurious Media
February 8th, 2010 | Lauren Proctor

Measure Your Digital Brand Presence

Check out your online brand performance against the competition. Type any URL into the online analytics tool and receive an instant score. (Heardable)

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Luxurious Advertising
February 7th, 2010 | Lauren Proctor

What You Could Buy for the Cost of a Super Bowl Ad

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Luxurious Social Media
February 7th, 2010 | Lauren Proctor

Develop Your Social Media Strategy

John Jantsch, award winning social media publisher, talks about finding strategic ways to deploy social media assets based on your individual brand’s needs. (OPEN Forum)

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Luxurious Consumers
February 7th, 2010 | Lauren Proctor

John Gerzema: The Post-Crisis Consumer

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February 7th, 2010 | Lauren Proctor

W Hotels to Name a ‘Fashion Director’

Putting a new spin on the term “designer hotel,” boutique chain W Hotels is hiring a fashion director to amp up its style credentials and its profile within the fashion industry. (Wall Street Journal)

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Luxurious Retail
February 7th, 2010 | Lauren Proctor

Hermes Reports 8.6% Sales Gain, Says Profit Rose Unexpectedly

Hermes International SCA, the French maker of luxury handbags and silk scarves, reported an 8.6 percent increase in fourth-quarter sales and said profit last year rose unexpectedly. (Business Week)

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