Luxury Lab Wednesday, March 10, 2010

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Luxurious Daily Digests
March 10th, 2010 | Lauren Proctor

L2 Daily Digest

Madison Avenue’s Moon Shot (New York Times)
A selection of aviation industry advertisements from “Another Science Fiction: Advertising the Space Race 1957-1962″ by Megan Prelinger (Blast Books, May 2010), which revisits a time when outer space reigned.

LVMH Must Watch It (Wall Street Journal)
LVMH should do more to fill out its lack of presence in the ‘hard’ luxury segments of jewelry and high-end watches.

Organizing for Digital Thought Series: A Taste of Our Events (L2)

Audi Says China May Surpass Germany As Largest Sales Market (Wall Street Journal)
German luxury car maker Audi AG’s (NSU.XE) sales chief Peter Schwarzenbauer said Monday that China might overtake Germany as the luxury car maker’s largest single market this year.

Engaging Fashion-Savvy Mobile Consumers – There’s An App For That (FashionablyMarketing.me)
The fashion industry’s adaptation of all things digital has started to move from social media and social networks into brands creating and distributing their own content. The marketing vehicle of choice: mobile devices.

Luxurious Mobile
March 10th, 2010 | Lauren Proctor

Engaging Fashion-Savvy Mobile Consumers – There’s An App For That

The fashion industry’s adaptation of all things digital has started to move from social media and social networks into brands creating and distributing their own content. The marketing vehicle of choice: mobile devices. (FashionablyMarketing.me)

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Luxurious Automotive
March 10th, 2010 | Lauren Proctor

Audi Says China May Surpass Germany As Largest Sales Market

German luxury car maker Audi AG’s (NSU.XE) sales chief Peter Schwarzenbauer said Monday that China might overtake Germany as the luxury car maker’s largest single market this year. (Wall Street Journal)

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Luxurious L2 Events
March 10th, 2010 | Lauren Proctor

Organizing for Digital Thought Series: A Taste of Our Events

Last month L2 hosted a Social Graph Clinic where academics and industry professionals highlighted the opportunities, challenges, and underpinnings of social media programs in the prestige industry. Highlights from the clinic appear above.

Attendees of our Organizing for Digital and Social Media clinic on March 26th can expect a more academic take at this event that by the end of the day, presents prestige brands with tactical strategies and takeaways for moving forward in the digital world.

Speakers at the clinic include David Duplantis, SVP of Global Web and Digital Media at Coach, Professor Sonia Marciano of NYU Stern, Sharon Novak of MIT, and several other faculty from organizations including Google and phd network. Join Burberry, Chanel, and other L2 members at this event.

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March 10th, 2010 | Lauren Proctor

LVMH Must Watch It

LVMH should do more to fill out its lack of presence in the ‘hard’ luxury segments of jewelry and high-end watches. (Wall Street Journal)

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Luxurious Advertising
March 10th, 2010 | Lauren Proctor

Madison Avenue’s Moon Shot

A selection of aviation industry advertisements from “Another Science Fiction: Advertising the Space Race 1957-1962″ by Megan Prelinger (Blast Books, May 2010), which revisits a time when outer space reigned. (New York Times)

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Luxurious Daily Digests
March 9th, 2010 | Lauren Proctor

L2 Daily Digest

How Companies Are Leveraging Social Media (Flow Town)

What Chinese Shoppers Want (Forbes)
“Fashion fades, only style remains the same,” says Jasper Liu, 26, summarizing his approach to shopping by quoting Coco Chanel.

L2 Digital Organization Thought Series (L2)

Luxury Brands Will Find Affluents on Social Networks (BizReport)
Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they’re also using social media to check out luxury brands.

Forecast: Online Retail Sales Will Grow To $250 Billion By 2014 (TechCrunch)
Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014. It forecasts online retail sales in the U.S. will be nearly $250 billion, up from $155 billion in 2009.

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Luxurious Retail
March 9th, 2010 | Lauren Proctor

Forecast: Online Retail Sales Will Grow To $250 Billion By 2014

Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014. It forecasts online retail sales in the U.S. will be nearly $250 billion, up from $155 billion in 2009. (Tech Crunch)

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Luxurious Social Media
March 9th, 2010 | Lauren Proctor

Luxury Brands Will Find Affluents on Social Networks

Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they’re also using social media to check out luxury brands. (BizReport)

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Luxurious L2
March 9th, 2010 | Lauren Proctor

L2 Digital Organization Thought Series

In anticipation of our Organizing for Digital and Social Media clinic on March 26th, tomorrow the L2 blog will begin running a series of thoughts and articles related to current issues and developments in social media and digital marketing innovation.

Posting every day at noon, the series will include curated articles, speaker updates, prestige case studies and original thought provoking content from L2. Check back tomorrow (and every day until March 26th) for a taste of the types of discussion you’ll find at the event.

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