Wednesday, March 10, 2010
Engaging Fashion-Savvy Mobile Consumers – There’s An App For That
The fashion industry’s adaptation of all things digital has started to move from social media and social networks into brands creating and distributing their own content. The marketing vehicle of choice: mobile devices. (FashionablyMarketing.me)
Tags: Apps, Blogs, Cool Guy, Facebook, Fashion, Geo-Location, Interactive, iPhone, Mobile, ShopStyle, Social Media, Style, Stylish Girl, Twitter
Audi Says China May Surpass Germany As Largest Sales Market
German luxury car maker Audi AG’s (NSU.XE) sales chief Peter Schwarzenbauer said Monday that China might overtake Germany as the luxury car maker’s largest single market this year. (Wall Street Journal)
LVMH Must Watch It
LVMH should do more to fill out its lack of presence in the ‘hard’ luxury segments of jewelry and high-end watches. (Wall Street Journal)
Tags: Audemars Piguet, Bulgari, Hublot, Jewelry, LVMH, Richemont, Swatch Group, Tiffany & Co, Watches
Madison Avenue’s Moon Shot
A selection of aviation industry advertisements from “Another Science Fiction: Advertising the Space Race 1957-1962″ by Megan Prelinger (Blast Books, May 2010), which revisits a time when outer space reigned. (New York Times)
Tags: Advertising, Archives, Madison Avenue, Outer Space, Space, Space Race
Forecast: Online Retail Sales Will Grow To $250 Billion By 2014
Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014. It forecasts online retail sales in the U.S. will be nearly $250 billion, up from $155 billion in 2009. (Tech Crunch)
Tags: eCommerce, Forecast, Online, Outlook, Prediction, Retail, Shopping
Luxury Brands Will Find Affluents on Social Networks
Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they’re also using social media to check out luxury brands. (BizReport)
Tags: Affluent, Facebook, Friending, Internet, Social Media, Twitter
L2 Digital Organization Thought Series
In anticipation of our Organizing for Digital and Social Media clinic on March 26th, tomorrow the L2 blog will begin running a series of thoughts and articles related to current issues and developments in social media and digital marketing innovation.
Posting every day at noon, the series will include curated articles, speaker updates, prestige case studies and original thought provoking content from L2. Check back tomorrow (and every day until March 26th) for a taste of the types of discussion you’ll find at the event.
Tags: L2, Organizing for Digital, Social Media, Thought Series
What Chinese Shoppers Want
“Fashion fades, only style remains the same,” says Jasper Liu, 26, summarizing his approach to shopping by quoting Coco Chanel. (Forbes)
Tags: Asia, China, Coach, Consumers, Fashion, Gucci, Handbags, Louis Vuitton, Middle East, Shopping
Categories
- Advertising (62)
- Airlines (5)
- Automotive (59)
- Brand Strategy (11)
- Consumers (170)
- Daily Digests (168)
- Design (43)
- Digital IQ Index (3)
- Fashion (187)
- Financial Services (15)
- Financial Services (5)
- Home (15)
- Hotels & Resorts (14)
- Hotels & Resorts (10)
- Innovation Forum (9)
- L2 (1)
- L2 Events (1)
- Media (102)
- Mobile (9)
- Retail (173)
- Social Graph Clinic (4)
- Social Media (128)
- Social Media (34)
- Travel (11)
- Uncategorized (110)
- Watches & Jewelry (30)
- Watches & Jewelry (15)